The once sought after traditional ‘nuclear family’ of the father, mother and the ubiquitous 2.5 children is further away from most people’s lives than ever before. Today, only 16 percent of households resemble this traditional family model. Let’s take a look at how our youngest generation fits into their new family roles.

Blended families

According to the US census, 16% of single parents were dads, with many more of them being the main family care providers. Additionally, the number of babies born to unmarried mothers has significantly increased.

Families today are far more differently constructed than ever before and have a more blended approach. 44% which is nearly half of all young people of the Generation Z cohort aged between 18 to 29 have a step-sibling.

It’s a result of the way in which families are constructed in this new modern age, along with long working hours, less vacation time and extended family members to take care of, that families overall will be more time-strapped than in previous generations.

One way in which the younger members of families are defining their role within the family is by helping out with internet research.

44% which is nearly half of all young people of the Generation Z cohort
aged between 18 to 29 have a step-sibling.

Given the fact that kids and teens have 24/7 access to information thanks to social media and a natural inclination to learn and explore, most parents happily delegate product research to their offspring, which at the time of writing, are mostly all members of Generation Z.

Gen Z using their technological know-how

Given their ability to expertly use all forms of technology, these young people are actively becoming more involved in family activities such as choosing vacation spots, deciding who is the most effective internet provider or even which phone their parents should buy.

Choosing cars and groceries

Moms aren’t the only ones buying groceries and household items and Dads aren’t the only ones buying cars and electronics. Gen Z understands the value of money. As this becomes obvious to parents and they see it working in practice, these young people will take on even more responsibility.

Which restaurants?

According to research undertaken by The decision where Gen Z holds the most influence is in dining. A quarter of the families younger members pick the fast-food restaurants and breakfast foods for their families. This is followed only by influencing any snack purchases and also the family lunch menus.


Members of this generation have a much higher influence on their parents than ever before, regarding recreational activities, deciding on in-home-entertainment systems, right through to vacation destinations, choosing the groceries, to deciding the family car.

These savvy and able researchers are filling in the gaps within our newly structured modern families, and are taking on the mantle of ‘chief buyer’, in order to assist time-strapped moms and dads whose family lives are moving away from more and more from the traditional ‘nuclear’ family types.